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I believe interactive multimedia can serve the creation of a meeting point
between artworks, narratives and people, where through meaningful interactions
designer enables everyone to create their own stories
instead of just delivering a message.


Annamaria Andrea Vitali, PhD
Senior Interaction Designer and Project Manager @ H-FARM
Co-founder voidLab
Post-Grad in Communication Design.

I completed my PhD in Design at Politecnico di Milano in 2017, after I spent one year as visiting researcher at UCLA Game Lab (USA) in 2015/2016. I have a background as a researcher in game and interaction design, which let me to acquire a deep expertise as interactive multimedia designer mixing design and artistic practice. Indeed, I have designed and creatively directed a variety of digital projects, from play and game design, to media art and also UX/UI design projects in collaboration with industrial partner (for example TIM Spa during my PhD, Enersem srl along my professional experience), and other clients.

I’m currently based in Treviso (IT) working for H-FARM as Senior Interaction Designer and Project Manager. I coordinate and direct the design of board games, ARGs, digital and narrative experience aimed at learning new skills and work methodologies. I also design and facilitate training sessions for corporate learning activities, digital and physical event. I keep nurturing my curiosity and explorative approach through diverse R&D projects, for example exploring organisational design to rethink the way we interpret leadership today.

Get in touch: andrea@andreavitalidesign.it

 We don’t see things as they are, we see them as we are. Anaïs Nin