a brain + a heart
One day I was asking a colleague when and in which kind of projects I fit better as a designer. He replied to me like this: I would call you every time I need a brain + a heart.
My name is Andrea Vitali and I’m currently based in Fuerteventura.
I work as freelance communication designer mixing design, storytelling and art practice and independent design consultancy for business innovation, people and culture.
Working remotely, from sunny places.
a brain + a heart
One day I was asking a colleague when and in which kind of projects I fit better as a designer. He replied to me like this:
I would call you every time I need a brain + a heart.
I believe in challenging creativity, entrepreneurship and business innovation, by bringing beauty and clarity of vision through my works.
My name is Andrea Vitali and I work as freelance designer and independent design consultant for people, dreamers and organisations.
Working remotely, from sunny places.
Now in Fuerteventura.
Values and approach
Letting the heart meet the brain
When we have an idea, many things happen in our mind: we see it through visions and images, we think about objectives and how to make it real, and also, we have doubts and questions.
This noise undermine the clarity of our vision and the possibility to create an impact while bringing our idea to the world.
To find order out of the noise, we need to learn how to observe complexity attentively to see the real essence of our idea and then catch and preserve it creatively into the final creation.
And here come design for me, by letting the heart meet the brain.